When you sell a home in the UK, estate agent fees, the commission paid to a property agent for marketing and selling your home. Also known as real estate commission, it’s often the biggest single cost in the entire process—sometimes more than legal fees or survey costs. Most people assume these fees are fixed, but they’re not. In fact, how much you pay can vary by hundreds, even thousands, of pounds depending on the agent, the area, and how you negotiate.
There’s no single standard rate. Some agents charge percentage-based fees, a cut of the final sale price, usually between 1% and 3%. Also known as commission rates, this model means the agent earns more if your house sells for more. Others offer flat-fee services, a fixed price regardless of the sale amount, often between £500 and £2,000. Also known as fixed-price estate agents, these are popular with sellers who want control and transparency. Then there are hybrid models—low base fee plus a small percentage if you sell fast. The key? Don’t just pick the cheapest. Ask what’s included: professional photos, virtual tours, listings on Rightmove and Zoopla, viewings, negotiation support. Some agents cut corners to hit low prices, and that can cost you in the long run.
What about buyers? Most don’t pay estate agent fees directly—sellers cover them. But if you’re working with a buyer’s agent (less common in the UK), you might still face charges. Always ask upfront. And remember: a good agent doesn’t just list your home. They know local market trends, how to position your property against others, and how to handle tricky offers. That’s worth something.
You’ll find posts here that break down exactly how much agents charge in different parts of the UK, how to negotiate lower fees, what hidden costs to watch for, and whether flat-fee agents are really a better deal. We’ve also got real examples from sellers who saved hundreds—or lost thousands—by choosing the wrong option. No fluff. No jargon. Just what you need to know before you sign anything.
